What Would You Do With 80 Million Pixels?

Cameras are like paintbrushes — they’re just creative tools with no inherent magical powers. No amount of megapixels or sexy German lenses will make you a better photographer.

But you can certainly make some pretty badass pictures with a $50,000 paintbrush.

Meet the IQ180, the new digital back from Phase One, a Danish company known for making high-end medium format camera systems for professional photographers. This most recent addition to the Phase One fleet boasts an 80-megapixel sensor, the highest resolution sensor the company has ever offered.

We got the chance to test it for a week. It’s remarkably easy to use, and it’s capable of capturing more image detail than you’ll likely ever need. Quite simply, it’s one of the sickest camera systems you can buy for any money — and we’re talking about some serious coin here. For $47,990, you get the back, the body, and a Schneider Kreuznach 80 mm LS f/2.8 lens.

What you’re left holding is the photographic equivalent of a Bentley-Ferrari pickup truck — it’s sexy and elegant and expensive and you’re kind of afraid you’re going to run it into a tree, but its virtually limitless utility makes it capable of handling almost any job.

The images produced by the 80-megapixel digital back are massive — upwards of 500MB each. If you were to pull a file straight out of the camera and print it out at full print resolution, your image would be about 34 inches wide. That amount of depth adds a level of clarity and definition to your images that’s truly stunning.

Like most camera systems in this price range, the Phase One IQ180 is made for professional commercial photographers, or any other lucky souls who can afford to buy one. But it’s not just some precious totem of exclusivity. It is most definitely a workhorse meant for long hours in the studio and on location.

You have to use Phase One’s Capture One Pro software to pull the images off this camera. If you’ve already got the software, the company is issuing an update to support the new IQ series hardware. The MacBook Pro I used during testing has a 2.53GHz Core i5 processor and 4GB of RAM, and it could manage the files just fine. I wouldn’t want to open up more than four images simultaneously without more RAM, though.

Capture One Pro on the Mac. Click for larger size

The Phase One IQ180 uses a 645 format body, and if you’ve ever used a medium format 645 body, you’ll know your way around this camera. For our testing, Phase One also sent a couple of Schneider Kreuznach prime lenses (a 55mm and a 110mm) in addition to the 80mm that comes with the camera.

But the IQ180 digital back is the real star here. It’s one of the easiest-to-use pieces of photographic capture equipment that I’ve ever laid my hands on. It powers on quickly, and the 3.2-inch touch screen comes to life. Four giant buttons come up on the display: one to play back your images, one for your ISO adjustment, one to adjust white balance, and one for a menu screen, which leads you to other custom settings.

The responsiveness of the touchscreen is as fast as my iPhone 4, and it’s easy to see even outside in sunlight. Remarkably, the camera back only crashed once during a week of testing, and it wasn’t during a shoot — I had to reset it when it got hung up while I was formatting some CF cards.

I used it in the field on several editorial assignments for print and online, and I took it to my friend’s house for some casual shooting at an Easter brunch just for fun. Image capture was super fast, whether it was tethered to my laptop or sending files directly to a CF card. To tether it, all I had to do was turn on Capture One Pro, plug in a FireWire 800 cable to the camera and the images started popping up on my laptop’s screen as I shot. I thought for sure that setting up a tether was going to be more difficult than that.

Also, if you want to run it untethered, you can flip through your shots on the camera by swiping your finger. You can double tap to zoom in to a 100 percent view of the image where you can test for sharpness.

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